Thursday, July 30, 2009

Blog#4 What is what isn't



You can't change demographics it is impossible. But what you can change is the way people think that is not hard at all. Wherever you live your subject to thousands of messages each day if you see them or not, their there. What's concerning is people can put a message out in the public that can be hurtful or give off the wrong choice even the wrong message but that is what makes the world go around. People are stuck on sales and are driven with this hit-driven mindset that products such as books, CD's, DVD's, and many more are based upon the 80-20 rule. At this time people see that if 80% of people are buying a CD for example and 20% of CD's are slowly selling then the 80% becomes the main focus and the other 20% falls behind and fades into the dust never to be seen again basically taken off their market. Major company's discover that this works out the best for them to obtain a certain area of profit that fits their belts. What they don't realize which is common sense to me is that other major company's such as iTunes, Netflix, and Amazon are the other 20% rule and their doing some what better then the 80% or just as good sale wise. You see their numbers sore because there are so many other products that get used and bought but at a different sales pace but their just as good so why take them away from the market and away from us, the people that like the 20%. I think a couple years ago I was mentioning that Blockbuster is not a very good store because once a hit comes out on DVD it stays on the shelve for a while which that part is good but if you want to find a movie from 10 years back it wont be there. This is because they have become archived and there is less room to put the old movies on the shelves doesn't mean people don't want them it means corporate doesn't want them their because they don't bring home the bacon. People want them, just because they do not sell that much doesn't mean you take away from us what we like. That is not fair for us we are the people that keeps them in business buying from them the middle class buying from you. Blockbusters do not even carry all the same movies the stores pick out the movies that they like and think in their stores which DVD's would be the most interest to their community. How is that fair for us that one person that is an employee can choose what we want to watch in our home town. We have to travel if their isn't something there but also if we travel somewhere else there is a 50% chance that the old movie might not be somewhere else as well. We then have to focus or time and effort on finding that particular DVD online. That could take days sometimes not all depends on the website and where you find it. Netflix seems to be the best movie store out there right now in time because they have over 100,000 DVD's that you can watch. You write them a list of what you want to watch and every time your done watching the movie mail it back and the DVD on your list that is next automatically mails to you. 


Books also fade away. Do you know how many people write books? I was thinking about writing one my mom is in the middle of writing one. A kid at my work wrote one and posted it on Amazon. I asked him if he sent it to California and he said yes but when he kept calling they didn't get back to him and two weeks after that he used Amazon to publish it. How many people get their books read you think? I don't even know. My Copywriting teacher told me out of 100% of profit from products only 4% of writers become the high demand which means you see only 4% of peoples books in major bestselling company's bookstores for example Boarders or Barns & Noble. This is also a victim of the 80-20 rule I would think. 

The market appears to be a little twisted in a way its like the fit for survival. You have to survive one way or another and the whole 80-20 rule seems to be the main factor taking away from products of the entertainment industry. That's the fit trying to find a way to make a profit when other people are jacking up prices which takes away from others. The survival is the major company's being greedy and pushing away the gift of someone wanting their dreams coming true and people wanting was in the past and products that are not in the major lime light. Is there too many people trying to make it big? Or is it that the corporate world wants to make money for themselves and run away. Corporate in the entertianment industry just wants money and whatever way makes them money they will do whatever they have to do to translate that into money. Maybe I am a little off topic but the way I see it is that people just want money and the past is in the past when it comes to buying products in the entertainment industry eras come and go this is a new century and everything that the world has been doing wants to stop and go away because those products are pointless because people are getting smarter with new technology and the demand is there and they are inconsistant with the old. This battle will be won from the corporates because the voices of the economy will get walked all over because we look like the people taking away from their money.

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